Tailwind Review 2024: The Pros, Cons, Pricing, and More

Welcome to our comprehensive Tailwind review, where we explore this powerful social media scheduling and graphic design tool in 2024.

If you’re seeking a convenient way to manage and schedule posts across various social media platforms, Tailwind could be your solution. In this review, we’ll delve into the pros and cons of Tailwind, its pricing, and more.

Let’s dive right in.

What is Tailwind?

Tailwind is a versatile tool that serves as both a graphic design tool and a social media scheduler. Trusted by well-known brands like Shopify and Jenny Yoo, it’s a valuable resource for managing your social media content efficiently.

With Tailwind, you can create content on the go and schedule it for publication at the most opportune times. Here’s an overview of what Tailwind has to offer:

Publish content on Instagram, Pinterest, and Facebook

• Create content tailored to all major social media platforms within a single post
• Save drafts for later use
• Instagram marketing features, including regular posts, carousel posts, and Stories
• Graphic design capabilities
• Built-in link in bio tool
• Hashtag suggestions
• Convenient hashtag management
• Communities feature for Pinterest marketing
• Available on the web, Android, and iOS
• Browser extensions for Chrome, Firefox, and Safari

Now, let’s take a closer look at some of the key features offered by Tailwind.

What Features Does Tailwind Offer?

Scheduling Made Easy

Scheduling your social media posts with Tailwind is a breeze. Simply log in to your Tailwind account, navigate to the Home tab on the dashboard, and click on “Upload Media.” Select your primary social media account, like Instagram, and schedule your post.

the platform automatically adjusts your images to meet the platform’s specifications. Additionally, the app provides hashtag suggestions as you create your post captions, complete with color-coding to gauge competitiveness.

Although the hashtag suggestions are beneficial, they aren’t entirely refined, occasionally providing irrelevant recommendations. However, the ability to save your preferred hashtags in groups for quick access is a practical workaround.

this tool offers two scheduling methods:

• Auto Post: Let this tool automatically publish your post at a specified time and date, taking into account when your followers are most active.
• Post Reminder: Receive notifications for manual post-publication.

While the platform consistently delivers posts as scheduled, it’s worth noting that the Auto Post feature doesn’t support posts with multiple images, requiring manual publishing in such cases.

One caveat for Instagram users: to use the Auto Post feature, you’ll need an Instagram Business account. This shift may affect your engagement, so consider your options carefully.

Tailwind Browser Extension

Tailwind’s browser extension simplifies sharing blog posts and web pages. With a single click, you can select images from the page you want to share and transfer them to the scheduling tool.

Tailwind Create: Your Graphic Design Companion

This awesome tool Create encompasses various sections to streamline your design process:

Design Gallery

This is where you can create your designs. Unfortunately, you can’t favorite your custom templates, but the options are diverse and engaging.

Brand Settings

This awesome platform allows you to define your brand’s fonts, logos, and color palette for quick access to the Design Gallery. You can choose from hundreds of web fonts or upload your own.

Color Palette

Select four colors that represent your brand, with a color picker tool and curated palettes available.

Image Selection

this tool offers multiple ways to choose images, including uploading, using a URL, or selecting from a stock library. Filter options let you specify post type, photo count, and category, generating design templates tailored to your selections.

Editing Capabilities

The editor allows you to customize elements, including text, shapes, and images. While the design options are somewhat basic, you can modify colors, opacity, and more.

Text Customization

Text settings offer various font, color, opacity, and spacing options.

Saving Your Designs

To save your designs, select them within the Create tool. It’s essential to remember that the only way to preserve designs within Tailwind is by downloading them.

Favorites and Projects

The Favorites section includes templates you’ve favored, displaying the image you selected. The Projects section contains images you’ve chosen to create designs with.

Tailwind Communities: A Hub for Pinterest Marketing

The Platform Communities, previously known as Tailwind Tribes, is a content-sharing hub for Pinterest enthusiasts. You can join or create communities, making it an effective way to share and engage with other Pinterest users.

While it’s a fantastic tool for Pinterest influencers, setting it up can be a bit cumbersome. Nevertheless, it’s a powerful feature to consider if you’re a Pinterest enthusiast.

Smart.bio: Tailwind’s Link in Bio Tool

Smart.bio is Tailwind’s dedicated link in bio tool designed for Instagram. It enables you to add buttons and Instagram posts to your Smart.bio page, highlighting important or recently promoted links. While it’s a useful feature, it offers limited customization options.

Email Marketing with Tailwind

Tailwind’s email marketing tool is relatively modest, allowing only up to 20 subscribers. Given its limitations and the absence of other essential features, you might find other email marketing tools more suitable for your needs.

Tailwind Pricing

This platform offers a free plan with basic features. For more extensive capabilities, there are three premium plans with varying levels of access, starting at $19.99 per month. An annual plan provides a 50% discount.

Pros and Cons of Tailwind

Pros:

• Easy setup and app integration
• User-friendly dashboard
• Efficient post scheduling, especially for Instagram
• Quick cross-posting across multiple platforms
• User-friendly design tool with decent templates
• Automatic image resizing
• Built-in hashtag management
• Tailwind Communities for Pinterest marketing
• Reliable draft saving
• Smart.bio page for Instagram
• Responsive mobile app
• Helpful customer service
• Detailed reports

Cons:

• Occasional lag and unresponsiveness
• No auto post for multi-image posts
• Instagram Business account required for auto post
• Lack of queue feature
• Difficulty setting up Tailwind Communities
• No support for Twitter or LinkedIn
• Basic design tools with limited customization
• Limited options for saving custom designs
• Instagram hashtags can only be posted in the first comment
• Absence of inbox and social media monitoring features

Tailwind Alternatives

If this platform doesn’t meet your needs, consider these alternatives:

• Pallyy: A robust social media scheduling tool that supports various platforms, including Twitter, LinkedIn, Google Business Profile, and TikTok.
• SocialBee: An excellent social media scheduling tool with content categories for organizations and a queuing feature for evergreen posts.

Final Thoughts on Tailwind

this tool may not have all the bells and whistles of some platforms, but it remains a powerful social media scheduling tool, particularly well-suited for Pinterest marketing. The platform Communities feature is a standout, offering an effective way to connect with fellow Pinterest users.

While its graphic design tool isn’t as comprehensive as dedicated platforms like Canva, having it integrated into a social media scheduling tool is a convenient feature

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